Business Strategy
Working with your Board or Executive Management Team to clearly define and articulate the business strategy for communication to all stakeholders and action.
Target Markets
Selection of particular Target Customer Segments and Buying Influences within them to identify the best potential market opportunities
Value Propositions
Development of specific Value Propositions that meet the needs of target customers. What particular gain/pain points will be addressed and how? Testing of Value Propositions in the market to confirm relevance and assess opportunity.
Demand Generation
Lead generation campaigns using the most appropriate techniques including outbound, inbound, social media and event marketing.
Sales
Identification of channels to market. These could be both direct and indirect. Preparation of sales for customer engagement. opportunity qualification. Coaching of sales staff. Doing whatever it takes to help you close orders!